Myer is where Australia lives —
Wanna get the edge with some of the latest make up trends from Dior, fashion from Wayne Cooper and of course, bags? Look no further. For whatever reason, I am a night owl. So herein lies my procrastination from sleep.
Read on, if you dare…
Myer has positioned itself well with some of the most successful fashion labels on the Australian fashion scene. It is interesting to watch how the Myer brand adapts its history in its marketing today.
In this blog, I’ll share what enthuses me about the Myer brand as well as my weekly favourites during a sneaky window shopping session in store.
I’d like to share some of my favourite Myer items for this week. I’m loving the pinks at Wayne Cooper as well as their heels. I’ve taken the liberty of crafting a little collage for you guys. The dress will work for someone who’s used to high neck lines. It’s got some beautifully styled sleeves, which I thought were really elegant with the shoes in the bottom of the collage. These are new season Wayne Cooper shoes. Depending on whether you like a bit of shimmer in your outfit, you could go for gold or simply opt for classic black, which is a versatile purchase in my eyes. The black shoes will go with so much more.
It seems this week my window shopping has truly become about the Wayne Cooper brand. On the left hand side of the collage, I’ve got some golden purses from WC, all tied together with their signature ribbon. Finally, if the gold isn’t for you, I was looking at Cellini Sport for their basic hobo chic bag. I’ve got a Cellini Sport myself, and it’s got great functionality at a reasonable price. It’s also black. Black just works.
Top it off with some pearl earrings from Gregory Ladner for an effortless look.
So for all the beauty buffs, this month Dior has released a new range of what I like to call metallic paints.
Didn’t see that one coming (yes, untimely alliteration is my specialty). This is a big contrast to Dior’s classic products which include its signature lipsticks and mascaras. The Dior brand is definitely catering to its millennial customer base with these new make-products. Sometimes, taking a risk in business pays off. Let’s see how sales go on the floor!
I did a swatch test on these brand new shadows, which can also be used on the lips. They are in all senses of the word, paints. They are highly pigmented, but a word of caution – they are not for the feint-hearted. For the seasoned make-up artist, it’s a matter of picking up your make up brush as well as applying a decent eye base underneath.
In other news:
Today, I was handed an Esprit magazine, which is a fantastic publication for all beauty therapy industry professionals. As a beauty consultant myself, I’ve read the magazine, keenly interested in reviews of major upcoming products as well as marketing and business news on recent acquisitions in the Beauty Industry. Awards in Beauty Journalism have been given to bloggers just like myself. This branch of journalism concerns the research of upcoming product innovations in the field of beauty as well as new methods of customer acquisition and management of the client files in a beauty business.
Whilst reading this magazine for the first time, the scope of the beauty industry was once again reinforced to me.
Okay, so, back to Dior Metalizers.
Source: New In Beauty 2017, by Tessie Maloo, Pinterest.
The Dior Metalizers are quite pigmented, and I would most likely use them to create new eye shadow looks. Using the product on the lips can be complimented with Dior glosses, to add shine to the Dior Metalizer itself. There’s a lot of fun to be had with these products, and beauty Vloggers are already beating me to the punch.
But if Dior is a little bit out of the price range, there are some equally pigmented alternatives.
Beauty Vlogger, Julia Salvia has done some amazing swatches with the new L’Oreal Infallible Lip Paint, which is available in both matte and metallic. My favourite is Cinna-bomb. It is such a bright, red colour, perfect for nights out as well as if you want to downplay the eyes and really zone in on the lips. The advantage of L’Oreal’s range of Lip Paint is that it comes with a proper applicator. So there’s no messy disposables and it’s easy to apply on the go. Dior’s Metalizers on the other hand do require a plastic make-up palette or a lip brush at the very least. This means a whole lot more cleaning than if you were to use the L’Oreal ones.
I hope that this post has been informative and that it might have piqued your interest in the beauty industry further. I sure have learnt a lot from Esprit Magazine today. Click here to shop this chic look!
♥ Empower Me Mag ♥